Running marketing and promotion activities for a company, whether big or small, has changed so much over the years. It's not anymore limited to big-budgeted ad spots on TV, radio and print publications. Aside from Internet exposure and events production, premium items are another marketing alternative. Promotional clothing, office supplies, mugs, and other items have become popular means to market products, services and companies. They'd show your company's name, tag line and, at times, contact details like website URL or even a phone number.
Since this strategy has grown in popularity, many types of premium items have been introduced. Depending on the creativity of the company, the possibility can be endless. But before you decide on which item you should order for giving to existing and potential clients, you need to know your target recipients, their preferences, and habits to know which will suit them best. Of course, you'd want to know if they'd prefer a windbreaker, a simple shirt, or other promotional clothes. If your targets are into food and drink, you can order mugs or even wine bottles with customized labels.
There are many types of premium items you can choose from today. Here are some of those that you can easily find even in online stores.
Among the favorites are office supplies since they are very useful and reasonably priced. Pens and pencils may be the most overused in this category, but they still remain to be great corporate gifts for everyone. Other popular items, which can be used in the office, are stick-on notes, calculators, mouse pads, and lanyards. Newer types of gifts that you'll find used by the working crowd from executives to staff members are stress balls and notebook accessories.
Clothing and accessories come second to office supplies in giveaways for existing and potential clients. T-shirts printed with your company name are practical gifts for everyone. More expensive items would be sports jackets and sweaters. If you're targeting executives or an upper-scale market, golf shirts, caps, windbreakers, and umbrellas would be very much appreciated by many. If you've got a food company, you can give out aprons or oven mitts. Promotional clothes can also give you countless options.
People also love to receive sports merchandise. You can give out sweat towels, water bottles, golf tees, tote bags, pedometers, and many others. Balls for various sports - baseballs, golf balls, tennis balls - are also nice giveaways.
There are many other premium item ideas that you can get if you check promotional stores online. Just make sure you check your target recipients and what they will appreciate before you decide on which you'd choose.